My best friend and husband have always known exactly what they wanted to do. It’s beautiful watching two people you love apply their talents to fields they are extremely passionate about. I’ve watched both of them work so incredibly hard and am so proud of them. Meanwhile, at times it has seemed like my career has been “trying to figure it out.” I started in digital ad sales and marketing, then moved to a career in textiles for interiors, and then moved over to CPG for home goods, fashion, baby gear, and household appliances. Each twist and turn in my career taught me so much - what fills my heart and what I am passionate about as well as what I really do not enjoy. Through all of this experience, Meredith and I have always talked about starting a company together. I envisioned this happening 5-10 years from now, but when my second daughter was born, I knew I could not return to corporate life. Lucy is my second daughter, but I felt like a first time Mom all over again. She had several GI issues and it was such uncharted territory. After lots of tears and conversations with friends and family I left my corporate job. This change opened up space for me and Meredith to start having conversations about the future. We made two pedestals and a set of stools for my home and I fell in love with the products. Slowly but surely we started scheming together and we just naturally started building this business together. It’s funny because looking back I don’t remember a specific time stamp of when we fully committed to this new venture, it really just happened and our passion for this brand, our mission, and products has given work a new meaning for me. Even though I am working so hard, it doesn’t feel like work. I am showing up for my children in better ways than I did before which is the most important piece of this for me. My heart its bursting with excitement and I am so energized by this new venture. I hope as a viewer, you can see and feel that in the product and content that we are putting out into the world.
Xo,
Liz